11/19/2023 0 Comments Splunk .conf make it rainDirty data slows your team down and makes it difficult to stay aligned on your event performance.” Compromising on your data creates mountains of extra work to scrub, review and share information that should freely flow. Sarah’s Advice: “Don’t settle for dirty data. Less daily emails in our customer service email box is a win for us.” With the RainFocus Platform, Splunk was able to simplify their registration and payment process resulting in further growth of the event and a better customer experience. The Result: “The new flow was simplified. This freedom really allows us to move faster and take control of our event.” If we can change or fix something ourselves the RainFocus Team teaches us how. “Our team likes to get our hands dirty and RainFocus is very intuitive. The new system also allowed the Splunk team to take a more hands-on approach to the admin side of the tool. The RainFocus Solution: RainFocus supplied Splunk with the ability to simplify their flow of registration and better manage their attendee experience. Extra pages and blind selections of packages/price points resulted in constant complaints and registrant drop off. Sarah and her team were constantly running into attendees being confused by the UX/UI and taking unnecessary steps to complete (what should be) a simple registration. conf program has some elements that make the registration configuration a bit more complex on the back end, which created roadblocks in the build year over year. Starting with the end in mind allowed us to achieve the best possible outcome and gave us the foresight to know what to ask for in order to get it.” Sarah’s Advice: “Know what you want to achieve and don’t be afraid to ask. “We were able to launch our session catalog over a month earlier than any year prior to 2018 which was a huge win considering we were starting over and taking a chance with someone new.” Frictionless Attendee Experience Splunk also worked with RainFocus to build useful tools, ensuring their internal stakeholders could select the best content for their event. The Result: By using the RainFocus Platform, Splunk was able to deliver a stress-free call for papers process and grow their submissions by eliminating drop-off and time out errors. Once the CFP domino fell it needed to be a great experience until the end.” conf so we looked at it as the first domino in our new solution. It is the first touch point with our attendees for. We needed our speakers to feel comfortable working in the tool that holds their session content. We needed a way for our teams to be efficient in decision making, content management, and engaging with speakers. “In previous years the entire process from beginning to end of CFP collections, session selection, communications, and content management was a headache. Once the plan was mapped out, the first thing that Splunk chose to focus on was their Call For Papers module. The RainFocus Solution: Partner with Splunk to step back, slow down, and look at what the big picture goal was for all the modules as an end result. Prior to working with RainFocus, Splunk was often frustrated with the limitations and overall functionality of their event technology, which has impacted both internal admin users and most importantly their attendees. Splunk was tired of saying “we’ll try to do this next year” or hearing “that functionality is not possible with the current solution.” They needed someone who was equally committed to their success and willing to listen in order to solve problems. It is hard to get people excited about change … it is easy to get people excited about results … so I was happy to land where we did with our new tool.” Once we had that vision of where we wanted to be, it was a matter of partnering with RainFocus to get us there. Sarah’s Advice: “Don’t be afraid to start over! By deciding to go with a new platform, it gave us the opportunity to step back and look at what we really wanted to achieve. For those of you who were not able to attend, here is a review of what she had to say about her experience with our company: A Partnership for Positive Change Yesterday at the Experiential Marketing Summit Sarah presented on how Splunk was able to simplify, innovate, and optimize their events using RainFocus’ software. “RainFocus just works,” stated Sarah Mills, Senior Manager of Global Event Technology for Splunk.
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